Will the solar movement be impeded by the solar tariff imposed by President Trump in January?

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Amazon is shooting for the sun and is about to rev up one of California’s biggest solar rooftop systems that spreads 23 rooftop-acres. It’s a microcosm of the trend sweeping across corporate America. But is this wave more powerful than current federal policies and especially the just-imposed solar tariffs?

Eco-minded businesses, in fact, have led the effort to join global climate talks and to curb heat-trapping emissions. And they are the same ones entering into power purchase agreements, buying directly from utilities and installing solar panels on their roofs — efforts that have not escaped even the most cynical politicians.

While the movement started with Silicon Valley’s tech giants like Amazon and Apple, it has now gained a lot of traction among major retailers like CostCo., Wal-Mart and Target. And companies long a part of the American fabric are also active: General Motors and General Mills, to name two.

Why? Building up the brand to appeal to environmentally-aware consumers is one reason. But so too is economics and free markets: Indeed, wind costs have fallen by 67% since 2009 while utility-scale solar has dropped by 86% since that time, according to the financial advisor Lazard.

Read More at Forbes.com